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A Family Business
Built to Last

Over 47 years of signwriting craft on Sydney's Northern Beaches. Two generations, one commitment to quality.

Signage and Branding Studio — founded 1977
Our Story

From Avalon Studio
to Mona Vale Factory

Signage and Branding Studio was founded in 1977 by Terry O'Sullivan, a skilled artist who began his career in advertising on Sydney's Northern Beaches before discovering a passion for signwriting. After completing his apprenticeship in brushwork signage and screen printing, Terry launched Signage and Branding Studio from a small studio in Avalon.

What started as a one-man operation grew steadily over the decades, with Terry building a reputation for quality craftsmanship and genuine service that spread across the Northern Beaches and beyond.

In 2023, the business was passed to the next generation. Terry's daughter Cassie and her husband Glen — who had been working alongside Terry for over 20 years — took over ownership, committed to carrying on his legacy while introducing new technology and services to meet the demands of a modern market.

"We love crafting signs that tell your story, creating a space where vision meets visibility."
Timeline

47 Years in the Making

From a studio in Avalon to a state-of-the-art factory in Mona Vale — here's how we got here.

1977

Signage and Branding Studio is founded

Terry O'Sullivan opens the doors in Avalon, specialising in brushwork signage and screen printing on Sydney's Northern Beaches.

1980s–2000s

Growth and reputation

The business grows steadily, building long-term relationships with local businesses, tradies, and organisations across the Northern Beaches.

2000s

Glen joins the business

Terry's son-in-law Glen joins, bringing a background in printing and sales. Over 20 years, he learns the full craft of the trade alongside Terry.

2010s

New technology, same craft

Glen introduces new machinery including CNC routers and laser cutters, expanding the range of services while preserving the traditional signwriting expertise.

2023

New generation takes over

Cassie and Glen take ownership, committed to carrying on Terry's legacy and building on one of Sydney's longest-running sign shops.

2024

Rebrand and new home

New logo, new website, and a fully renovated showroom and factory in Mona Vale. Signage and Branding Studio enters its next chapter.

Signage and Branding Studio heritage

Let's Work Together

Whether it's a small decal or a full shopfront fit-out, we'd love to hear about your project.